Capturing some flavorful moments within the Black & Mild experience. From the jazz bar to the rooftop, I wanted to convey the special moment it is when you experience it with a B&M.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/f909add8-b98c-4b47-a386-32651f69bd3c_rw_3840.jpg?h=7d9b77efde9639b3f63d7838f53f4a24)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/f3645003-e30c-40d5-8af4-c76d3c83cfe7_rw_3840.jpg?h=d28c0fa93b3e8b589e1ddaa7b1bb19ba)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/562df10d-11bc-4e2f-9e7e-18b242ea7383_rw_3840.jpg?h=f5029beaf485046d7cfcebd463ec02ad)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/a7d6c34e-e951-4b98-a083-ec5411bdc27e_rw_3840.jpg?h=dfe5a4d892a3c8bc06feaf9bc81db118)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/91701aea-17f5-4993-bf9c-8312b4787f1c_rw_3840.jpg?h=b55760021948533008a6eb0c1612b70c)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/4d58085c-affa-4d71-bc27-9117ac859fc0_rw_1920.jpg?h=4d9ce7f23566425848391ae95af72be5)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/c7b3d6df-4860-41e6-b4c9-a8274c425f74_rw_3840.jpg?h=d96a5a1d7fc4036654c321f77fb985ac)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/92ea8b39-c058-41ca-8cfc-c474a89a03eb_rw_3840.jpg?h=c296688ac6f07daed2113b1cf1666431)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/8799ee9f-c586-4ca3-9be7-6efd2852e1b8_rw_1920.jpg?h=5a5bf0d462122e10f011411b8071239a)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/7993ba73-421e-4853-9ee7-d5987a6ddb9e_rw_1920.jpg?h=603aec87e8272e03b9fb5b1cced2505b)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/b722d7d5-37da-4120-bd0a-937e2b89c1c4_rw_3840.jpg?h=378f05e11e80e89cbd8579ba7ff8c24c)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/982d936f-8937-4b06-ba89-c2165b7aa4d0_rw_3840.jpg?h=6c9655ff654ef6259e285fcf1e3ae9db)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/c9b40a68-6c57-4b67-aa8e-eed961477485_rw_3840.jpg?h=6c24b2b4e86edaf20821ab5794ae259d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/a57ed861-fca3-44ee-9f6d-078e62290dca_rw_3840.jpg?h=cf02b08af0f521056b869837a90e2821)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/435a9b9c-d8ae-4a01-b530-2c97633d1c38_rw_3840.jpg?h=fe871c235b946dc86ceb7292e3bb66b1)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/fa3c73e8-df8f-4eab-b128-d3893870fe7c_rw_3840.jpg?h=baa925f49a57955d69f6dc62bab8e2c4)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/d85b2cca-65e6-4556-b586-e2e61c6010ed_rw_3840.jpg?h=0aed87c12b7804015b092e5698cdee89)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/08d9f4c5-9ff3-4954-9bf2-d6f9e4272afb_rw_3840.jpg?h=e504265835023502762ccfe7f81e4ca4)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/64eb5eab-f986-4abb-a279-20b0f7398297_rw_3840.jpg?h=2db88f0c41f2f6634ec2b0b78d2da9c7)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/b505116c-c239-413c-b741-70662a7fdfb8_rw_3840.jpg?h=f828f754f6203efbef41945482f9ef85)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/53f9d977-76c8-4ff1-8647-90eb3ffa9c0e_rw_3840.jpg?h=a65819e6dcc8940b24023f85a855ca0f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/7df316ab-c2b0-42c3-b984-70fc102a799f_rw_3840.jpg?h=26fb4f501b2cae6ce979e961f54a6929)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/669bc02a-8e9d-44d7-b8ad-6dd8c8e1267d_rw_3840.jpg?h=884ce643a6ddfd3bd0fda4effe8e6aae)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/4e6bf405-3d92-4c0f-9707-179b2c06ce6a_rw_3840.jpg?h=b9941df4465ebf446972c30c1c94c19c)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/d0b36e18-d76f-4e0f-9e01-c887ddc47e77_rw_3840.jpg?h=7d0a0f3ad52270bcdace5290a27036af)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/b9b08483-e17c-4d52-9d50-f9879f293a6d_rw_3840.jpg?h=c8240ec03b6ea6f1576ef58bd5e7ae40)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/320f1f01-a7e9-469e-b4a2-59cde768a8d8_rw_3840.jpg?h=e25590e88f4d4c4249aa050c88d5a88d)
One of the qualities of Black & Mild is the promise of premium. Therefore, when highlighting the product we wanted to elevate the product story by capturing all aspects of the things that back its top shelf reputation.
Photographer : Rick Szczechowski | Art Director: Tuan Huynh | Agency: Leo Burnett
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/759144fe-7aee-41f5-850d-714d04fcf27e_rw_3840.jpg?h=02f27d6cd9f1aa8157ceefdaf74259d3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/b64f7e6b-7045-437f-ab59-c9af9a013b63_rw_3840.jpg?h=93c453daea201e3105f30d94d599f7e0)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/f1823468-373b-4e9b-91da-e6fc65638a19_rw_3840.jpg?h=2436f75d91a36cecd8b02be1a0ab3de8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/5c3e0026-b20a-4013-a25e-84754007e97a_rw_3840.jpg?h=4dca29047289fae5aa1e738a691640b9)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/6204d9a9-7ded-43ee-8889-b535746a48f7_rw_3840.jpg?h=6402a7e63b2b99bb96231ada44bbcd24)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/0ce605dc-48cd-4679-8279-8d25a06074fb_rw_3840.jpg?h=0b128ad1848c0a9704795096286db1ed)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/3cbcd4c31ec9a82effd306030019aa94/54edcbd3-a924-4161-8f0e-8fabc97e57bc_rw_3840.jpg?h=33cb4a956e498e33df5ab8b2408645c5)
Thanks to a great cast of hard working creatives that help make this shoot a memorable success.