As gun violence in the city of Chicago continues to escalate, there are many of Chicagoans willing to come together to take a stance. So many times we hear that music is to blame for the violence within our youth culture, but with this project music is used as a solution. Leo Burnett in partnership with Chicago Ideas reached out to several Chicago hip-hop artists to use music as a medium to combat the violence. Numerous artists responded including Common, King Louie, Herb, Katie Got Bandz, Saba, and Tree. A music video was created featuring these musicians laying down their verses that spoke up against the gun violence in the city. To involve the public, a website was created www.musicvsgunviolence.com. Anyone can go onto the site, download the beat (created by Twilight-Tone), add their 8-bar verse, and then upload it to site. Once their verse are approved it is uploaded and played following the featured video.
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Video of the case study done on Music vs. Gunviolence project