Art Direction | Design | Photography
We had to concept a product launch that was tech driven and innovative yet still have an appeal that is relevant to our consumer. Taking cues from the product itself, we first set out to create a teaser trailer video that created intrigue and leaving the consumer wanting more. Then through various marketing strategies we utilized the assets we captured through still photography to create material for web, mobile, and print. With this product launching nationwide, we wanted to generate enough buzz that was worthy of this quality product.